Why Koreans Say “Bbali Bbali”

1. What’s Happening
   “Bbali bbali” means “hurry up,” and it is commonly used in everyday Korean life. People say it at home, at school, at work, and even in shops or restaurants. The phrase became popular during Korea’s rapid industrial growth, when speed was linked to survival and success. Over time, it became a natural part of communication.

2. What It Means
   “Bbali bbali” reflects a culture that values efficiency, quick results, and constant movement. It helps explain why Korea is known for fast service, rapid decision-making, and long working hours. At the same time, this mindset can increase stress and pressure, especially in modern life where people already feel rushed.

3. Watch Points

• How younger generations react to or resist “bbali bbali” culture

• The connection between speed, burnout, and mental health

• Shifts toward slower lifestyles and work culture in Korea

Source
Arirang Insight. (2025). Speed culture and social habits in South Korea. Internal cultural analysis.